Fallon Solutions
Hot Tradie Campaign
Overview
Campaign Creative
Creative Direction
Photography
Graphic Design
Fallon Solutions is a trusted, family-owned multi-trade service company that has been supporting homes and businesses across South-East Queensland for more than 60 years.
The Fallon team specialises in electrical, plumbing, air-conditioning, solar, and appliance repair services and has a strong focus on quality and customer satisfaction.
the challenge
Fallon Solutions wanted to stand out in a crowded tradie market.
The company wanted to capitalise on their target market and appeal to a younger, predominantly female audience. Through their own research, they had discovered that women were a large component of their customer base and would often be the organiser in seeking our tradesperson assistance.
Our Solution
We launched the “Hot Tradie” campaign, featuring eye-catching pink bus backs as moving billboards, celebrating the professionalism, skill, and approachability of Fallon’s tradies, and keeping the brand front of mind.
We increased Fallon Solutions’ brand visibility in the real world, effectively countering the impact of rising digital advertising costs.
The campaign successfully maintained Fallon’s position as the top-of-mind choice for household trade services, reinforcing its reputation for reliability and trust.
With standout creative that captured attention and resonated with audiences, the campaign received highly positive feedback from both the client and customers. Overall, it strengthened brand perception and deepened engagement among key target segments.
What makes this special
A bold, unconventional campaign that turned everyday vehicles into memorable, mobile brand ambassadors.
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