Mater Group
Rebrand
overview
Brand Strategy
UX/UI Design
Visual Identity
Web Development
Integrated Campaign
Video Production
Mater Group is a leading not-for-profit healthcare organisation in Australia, delivering integrated services across health, education, research, and community support.
With a legacy founded by the Sisters of Mercy, Mater operates an extensive network of hospitals, health centres, and research institutes across Queensland. The organisation is committed to improving health outcomes and advancing innovation through compassionate care, world-class research, and a dedication to social responsibility.
the challenge
Mater Group’s diverse business units were primarily seen as hospital services by the public
This was making it difficult to communicate the full breadth of their ministries, services and impact.
Our Solution
We conducted a comprehensive strategic process to develop a brand framework that honoured Mater’s legacy while providing clear direction for future growth and visibility.
We successfully unified Mater’s brand under a clear, group-wide framework that strengthened cohesion and consistency across all areas. This work elevated the visibility of our diverse ministries including health, research, education, and foundation ensuring each contributes to and benefits from a unified brand presence.
Through this process, we strengthened stakeholder alignment and engagement, creating a shared sense of purpose and identity. Most importantly, we established a future-focused brand direction that positions Mater for continued growth, relevance, and impact.
what makes this special
This project demonstrates how strategic brand architecture can clarify complex organisations and unlock new opportunities for engagement.
Contact us
Let’s grow something amazing together.
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