The Star Gold Coast
Where the GC…
overview
Brand Strategy
Brand Positioning
Photography
Videography
Creative
Communication Launch Plan
The Star Gold Coast is a premier integrated resort destination located on Queensland’s Gold Coast, offering luxury accommodation, a world-class 24-hour casino, diverse dining and bar experiences, and entertainment venues.
Drawing together hospitality, gaming, and live performance under one roof, it serves as a flagship venue for both leisure travellers and major events.
the challenge
The Star Gold Coast needed to shift perceptions from being seen primarily as a casino to a resort destination.
This was with an aim to drive stronger visitation and capture more of the local market while still appealing to domestic and international visitors.
Our Solution
We reignited people’s love for The Star Gold Coast by showcasing its diverse offerings; entertainment, venues, hotels through a flexible brand positioning platform – “Where the GC…”
This enabled highly targeted messaging and created a sense of belonging for locals and visitors alike. We delivered The Star Gold Coast’s biggest campaign launch in five years, positioning the destination as a place locals could proudly call their own and visitors could experience like a local.
The campaign introduced a flexible and engaging creative platform that enabled tailored, targeted messaging across diverse audiences. This approach not only resonated strongly with the community but also drove increased engagement and received highly positive feedback from both the client and audiences alike.
what makes this special
A transformative brand repositioning that redefined The Star Gold Coast as a vibrant, multi-faceted resort destination.
Contact us
Let’s grow something amazing together.
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